Friday, October 25, 2013

Will 20-inch tablet [Toughpad 4k] be able to save Panasonic?

A Japanese electronics company, Panasonic will release 20-inch tablet "Toughpad 4k" in December 2013. The price will be USD 4600 or CAD 4800. The mainstream tablet in the world like iPad is about 8 to 10 inch and the price is about $500.  The price of Toughpad 4k is about 10 times bigger than the normal tablet. But this Toughpad 4k is not for the small customer. It is actually for the business person who is a car dealer, an architect or etc. 

Panasonic pursuit the quality of the electronic stylus in this product. Panasonic decided to use Anoto's positioning technology of digital pen. They could create a new electronic pen that we can draw fine character and curve like on paper. 
"Toughpad 4k" was awarded the Grand Prix at the Products segment of CEATEC JAPAN 2013.

I think honestly, it's niche products. But it's products that symbolizes the current Panasonic which aim to survive by moving to B to B from B to C even they turn their back toward the large market.

The executives of Microsoft and Intel said "It's a product like made in Japan". They evaluate the unique ideas. I hope Toughpad 4k can be a product which can save Panasonic. 

Thank you.

No comments:

Post a Comment